: The overscheduled life is not worth living.
: 3 key properties of content: (1) Novel (2) Useful (3) Memorable. Their effect on the audience: Novel + Useful → Enlighten me. Novel + Memorable → Engage me. Useful + Memorable → Empower me. Useful + Memorable + Novel → Transform me. First, decide the effect you want. Then, craft the content.
- Oren P.S.
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