Like any other awesome idea - while drinking a beer with my good friend Aviel Lazar, exchanging our favorite weekly (techie) newsletters.
It suddenly came to me that creating a newsletter focused on software leadership and management, could be of value to like-minded professionals, passionate about those challenges and problems.
It was probably the beer talking, but hey, this is something I'm truly in to, and I'm reading 50+ articles every week anyway, so why not pick the very best and send it to my peers?
One hour of ruthless, alcohol driven development later (using AppHarbor & MailChimp) and SoftwareLeadWeekly.com was up and running!
My goal? save you precious time by delivering high quality content directly to your inbox, every week.